Samaajika: The Media Conclave

Individualization in Data Driven Era

Samaajika: The Media Conclave

The heart of a great marketing campaign is great storytelling and the key to getting results is bringing together strategy, technology and design to solve problems and bring ideas to life while creating memorable experiences which deliver deeper audience engagement.

The marketing landscape is rapidly evolving where the focus is shifting towards more personalized engagement and tangible ROI. Technologies like AR, VR and mixed reality have opened up a world of possibilities to create stronger audience connections.

Thus, Individualization is a huge opportunity for brands, but it is only open to those that are highly focused on becoming trusted, transparent and expert in using personal data to deliver superior customer value.

Hence, with the onset of a new decade and keeping in mind the millennials, how do corporates plan to design their marketing strategies keeping in mind the digital, more informed and highly self-aware consumer


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