Samaajika: The Media Conclave

Leveraging Social media for market research: From customers to voters

Samaajika: The Media Conclave

The list of social media tools probably runs along for pages and with rapid technological changes in numerous industries, corporations like news media can barely keep up. The seemingly tried and trusted method of giving out information through newspapers, media houses and other corporations is transforming by large. Because today’s public is not just satiated with bland information; they expect to be able to pick their stories, and contribute to the content and express opinions as well. This revolution somewhere hints to the birth of a new movement that prima facie focuses on some of the key aspects of journalism; being transparency, authenticity and giving voice to the viewers.

It stands to reason that the social media shift has changed the current state of traditional and watchdog journalism. However, with an eye on the time to come, what does the future hold for a world encompassing both independent journalism and the power of social media? With changing relationships of mainstream media and social media networks, can the upcoming gen expect better stories, become engaged and valuable users, and contribute to the collaboration, openness and the infused culture?


Mr. Amit Tandon

Business Head, HealthKart

Mr. Arunabh Varma

Head of Marketing Communication, BMW

Mr. Gaurav Mehta

Chief Marketing Officer, GirnarSoft (Cardekho,, Zigwheels)

Mr. Joypratip Sengupta

Vice President, Consumer Sales & Marketing, Vodafone India

Ms. Marya Shakil

Political Editor & Senior Anchor, CNN-IBN

Mr. Nomit Joshi

Head - Marketing, Gionee

Mr. Saurabh Kochhar

Investor ,Founder and CEO, Foodpanda , Printvenue

Mr. Vishal Chadha

Associate Vice President, HCL Technologies

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