Samajika: The Media Conclave

Theme: Omnichannel Marketing: Building an Engaging Brand Ecosystem

As a brand, It is essential to understand when and what a customer actually wants. An omnichannel approach to marketing helps to tap consumers by creating a seamless experience. Unifying every touchpoint with the customer, it integrates all the marketing channels into a holistic approach ensuring they have a wonderful overall experience with the brand.

During the past couple of decades, the industries around the world are evolving from product-centric to a customer-centric approach. Omnichannel marketing is a strategy with customers at the very core of it. It is not limited to merely activating all the touchpoints to interact with the customers but also to integrate all the channels to craft a web that transforms the whole customer experience. Personalizing the content delivered through various channels becomes a key defining factor for improving brand loyalty. At the same time, consistency has to be maintained in order to eliminate conflicting brand perception and alienation of any of the channels.

The purpose of omnichannel is to keep the customers engaged within the brand ecosystem, whether it is through a physical medium, online medium, or on social media. This involves curating marketing strategies capable of converting customers through an amalgamation of all these channels.

This raises an unavoidable question of “How brands will now leverage the blend of offline and online marketing channels to create a seamless customer journey?”

Who is Speaking?

Leaders who'll be gracing us with their presence

Mr. Prasun Kumar

CMO, Magicbricks

Mr. Vikasdeep Katyal

Director Marketing, Unilever

Mr. Suryadeep Verma

CMO, Comviva Technologies

Mr. Sandeep Nagpal

Vice President & Head of Marketing, Cvent

Mr. Jatin Chhikara

Lead- Digital Strategy, Royal Enfield

Socrates 5th century BCE

The only true wisdom is in knowing you know nothing

Department of Management Studies
Indian Institute of Technology, Delhi

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